Privacy Policy

Last updated: 15 October 2026

This Privacy Policy explains how LifeProof Roofing (ABN 26 409 371 960), a Melbourne roofing business, handles your personal information when you visit our website, lifeproofroofing.com.au, ask for a quote, chat with us, or have us inspect or work on your roof. “We”, “us” and “our” mean LifeProof Roofing. We aim to handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

The short version

We collect what we need to quote, inspect and fix your roof, like your name, phone, email, address and photos of your roof.
We may use photos and videos from our jobs, such as before-and-after shots of your roof, on our website, on social media and in our ads. You can ask us not to use photos or videos of your property in future marketing.
Some of our tools are run by overseas companies, mostly in the United States.
Our website uses cookies for analytics and advertising, including remarketing, which shows our ads on Google, Facebook, Instagram and other websites to people who have visited our site. You can block or limit these.
You can opt out of marketing, ask to see or correct your information, or complain at any time.

What information we collect

Depending on how you deal with us, we may collect:

Contact details: your name, phone number and email address.
Property details: your address or suburb, and how to get to your roof.
Details about your roof: the service you need, the problem you describe, and photos and video we take of your roof and property during inspections and jobs, such as for your roof report and before-and-after shots (see “Photos and videos of our work”).
Messages: what you tell us in forms, website chat, calls, texts and emails.
Job and payment records: quotes, invoices, payments and warranty details. Our website doesn’t take payments or collect card details.
Website and device information: such as your IP address, browser, device type, pages visited, approximate location, the date and time of your visit, and identifiers stored in cookies.

We don’t ask for sensitive information, such as health information, so please leave it out of forms and messages. If you give us someone else’s details (for example, a tenant or co-owner), please let them know and point them to this policy.

Can I stay anonymous?

Yes, you can browse our website or ask a general question without giving your real name, although our website still collects device information through cookies and similar tools. To quote, inspect or work on your roof, or honour a warranty, we need your name, contact details and property address.

How we collect it

Main quote forms

Many pages on our website have a quote form asking for your first name, phone number, email, what you need help with and a description of the problem. The homepage version also asks for your suburb and which roofing service you need.

These forms are provided by GoHighLevel (also called LeadConnector), a customer relationship management (CRM) platform. Your details go into our CRM, which our marketing agency sets up and manages for us. The forms also use Cloudflare Turnstile, a security check that looks at signals from your browser and device to tell real people apart from spam bots.

Short “Get a Quote” form

Our Home, About Us and Contact Us pages also have a short “Get a Quote” form asking for your first name, last name, phone number and email. These enquiries are emailed to our team at info@lifeproofroofing.com.au.

Website chat

The chat window on our website asks for your name, phone number and a message. Chats are stored in the same CRM, and we may reply by text, phone or email. The chat tool also saves small notes in your browser (called local storage) so it can remember whether you closed the greeting and recognise you on your next visit, for example by welcoming you back by name.

When you deal with us directly

We also collect information when you call, text or email us, when we visit for a roof inspection, and when we quote, do the work and invoice you.

From other people

If someone else contacts us about your property, such as a family member, tenant or property manager, and gives us your details, we’ll handle that information in line with this policy.

How we use your information

We use your personal information to:

reply to your enquiry, quote request or chat message, and follow up on it
book and carry out roof inspections, and prepare your photo and video roof report
prepare quotes, do the work, invoice you and arrange payment
look after our 10-year workmanship warranty, and handle feedback and complaints
keep our website secure and free of spam
understand how people use our website, show our ads to people who have visited it, and measure and improve our advertising
send you marketing texts and emails about our services, offers and promotions where allowed (see “Marketing messages”)
show our work on our website, on social media and in our ads, using photos and videos from our inspections and jobs (see “Photos and videos of our work”)
keep business records and meet our legal obligations

We’ll only use or share your information for another purpose if you agree, if it’s a related purpose you would reasonably expect, or if the law requires or allows it.

Photos and videos of our work

During inspections and jobs, we take photos and videos of roofs and properties, such as before-and-after shots. As well as using them for your roof report and our job records, we may use them to show our work on our website, on social media and in our ads. These photos and videos may show your roof, home and surroundings, so people who know your property may recognise it.

If you’d rather we didn’t use photos or videos of your property in our marketing, just tell us using the contact details below, and we’ll stop using them in new marketing.

Marketing messages

We may send you texts or emails about your enquiry or quote. We also send marketing texts and emails about our services, offers and promotions, but only where you’ve agreed or the law otherwise allows it (for example, where your consent can reasonably be inferred from your dealings with us). We may also use the advertising audiences described in “Cookies, analytics and advertising” to show you our ads on Facebook and Instagram, and on Google services and other websites through Google Ads. To limit these ads, use the options under “Your choices” in that section.

Every marketing email or text will include a way to unsubscribe, as the Spam Act 2003 (Cth) requires. To opt out, use the unsubscribe option included in the email or text. You can also opt out at any time, free of charge, by contacting us. We’ll act on unsubscribe requests within 5 working days. Opting out won’t stop messages we need to send about a booking, quote, job, invoice or warranty. You can also ask us where we got your details from.

Who we share it with

We only share personal information as needed for the purposes in this policy.

Service providers

These companies help us run our business and website, and may store or handle your information for us:

GoHighLevel/LeadConnector: our CRM, main quote forms and website chat.
Our marketing agency: sets up and manages our CRM.
Cloudflare: spam and bot protection (Cloudflare Turnstile) on our main quote forms.
Google: website analytics, advertising (including remarketing with Google Ads) and the map on our homepage.
Meta (Facebook and Instagram): advertising measurement and advertising audiences through the Meta Pixel.
Vimeo: the videos on our website.
Elfsight: the Google reviews shown on our website.
Our website hosting and email providers: they store our website, its database and our emails.
Payment and finance providers: if you pay or apply for finance through them.

These providers also handle information under their own privacy policies. We may also share information with our professional advisers (such as our accountant or lawyer), or when the law requires or allows it.

Photos and videos we publish

When we use photos or videos of our work on our website, on social media or in our ads (see “Photos and videos of our work”), anyone who views them can see them, and the social media and advertising platforms we post them on also receive and store them.

Information stored overseas

GoHighLevel/LeadConnector, Google, Meta, Vimeo and Cloudflare are based in the United States, and Elfsight is an international provider. This means we are likely to disclose personal information to overseas recipients, and it is likely to be stored or processed in the United States and possibly in other countries where these providers or their suppliers operate (it isn’t practicable to list them all). Overseas laws may not protect your information in the same way Australian law does.

Cookies, analytics and advertising

Cookies are small files saved in your browser. Our website and the tools on it use cookies and similar technologies, such as local storage and tracking pixels.

Google Analytics (run through Google Tag Manager) uses cookies such as _ga to measure visits, pages viewed, your device and browser, and your approximate location.
Google Analytics advertising features and Google Ads remarketing: we have linked Google Analytics to our Google Ads account and use Remarketing with Google Analytics, a Google Analytics advertising feature. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics _ga cookie) and third-party cookies (such as Google advertising cookies) together to build audiences of people who have visited our website, and to show, optimise and measure our ads on other websites and Google services based on your past visits to our website or other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to our site and/or other sites on the internet. You can opt out as explained in “Your choices” below.
Meta Pixel tells Meta (Facebook and Instagram) when someone views a page on our site or submits a quote form. We use this to measure and improve our ads and to build advertising audiences, such as people who have visited our website. It uses cookies such as _fbp. For forms, the “Lead” event itself only tells Meta that a form was submitted, not what you typed. However, if a Meta setting called automatic advanced matching is switched on, the Pixel may also send Meta a scrambled (“hashed”) version of contact details entered in forms on our site, so Meta can match visits to Facebook and Instagram accounts.
Meta’s own use: Meta and other third parties may use cookies, web beacons and similar technologies to collect or receive information from our website and elsewhere on the internet, and use it to provide measurement services and to target and deliver ads, as explained in Meta’s Privacy Policy.
Embedded content: our Vimeo videos, Google Map and Elfsight reviews load from those companies’ servers, which may receive your IP address and device information and set their own cookies.
Server logs: our web server records basic information such as your IP address, browser, the pages you request and the date and time.

Your choices

Browser settings: you can block or delete cookies and local storage, although some parts of our site (like the chat or quote forms) may not work as well.
Google Analytics: install the Google Analytics Opt-out Browser Add-on, and read how Google uses information from sites that use its services.
Google ads: to turn off personalised ads from Google, including our remarketing ads, change your ad personalisation settings in Google My Ad Center (Google’s ads settings). The Google Analytics Opt-out Browser Add-on above also stops Google Analytics collecting information about your visits, so you won’t be added to our Google Analytics remarketing audiences. You can also opt out of interest-based ads from Google and other participating companies using the WebChoices tool below.
Facebook and Instagram ads: if you have a Facebook or Instagram account, manage your ad preferences, including how activity from other websites is used. With or without an account, you can also opt out of interest-based ads from participating companies using the Digital Advertising Alliance WebChoices tool, or block third-party cookies in your browser.

Other websites and social media

Our website links to Facebook, Instagram, YouTube and our Google Business Profile. Those sites have their own privacy policies, and we aren’t responsible for how they handle your information.

Keeping your information safe

We hold personal information mainly in electronic form, including in our CRM, email accounts, website database and business devices. We take reasonable steps to protect it from misuse, interference and loss, and from unauthorised access, change or disclosure. For example, we use well-known providers for our CRM, main quote forms and chat, and those quote forms use Cloudflare Turnstile to block spam bots.

No website, app or email system is completely secure, so we can’t guarantee the security of information you send us online. If a data breach is likely to cause serious harm, we’ll tell the people affected and the Office of the Australian Information Commissioner (OAIC) where the law requires it.

How long we keep it

We keep personal information for as long as we need it for the purposes in this policy. For example, our workmanship warranty runs for 10 years, so we may keep job records for that long, and we keep the business and tax records the law requires. When we no longer need it, we take reasonable steps to delete or de-identify it.

Accessing and correcting your information

You can ask for a copy of the personal information we hold about you, or ask us to correct it if it’s inaccurate, out of date, incomplete, irrelevant or misleading. To make a request, contact us using the details below. We’ll need to confirm who you are, and we aim to respond within 30 days.

It’s free to ask, and we won’t charge you to correct your information. If giving you access would take significant time or cost, we may ask for a reasonable fee, but we’ll tell you first. The law sometimes allows us to refuse access or a correction, for example if access would unreasonably affect someone else’s privacy. If we refuse, we’ll tell you in writing, explain why (unless that would be unreasonable) and tell you how to complain. If we don’t make a correction you asked for, you can ask us to attach a statement saying you believe the information is wrong.

Making a complaint

If you think we’ve mishandled your personal information, please contact us first so we can try to fix it. Tell us what happened and how you’d like it resolved. We’ll look into it and aim to respond within 30 days.

If you’re not happy with our response, or we haven’t responded within 30 days, you can complain to the OAIC. Complaints to the OAIC must be made in writing, usually using the online form on its website.

Website: www.oaic.gov.au
Phone (enquiries): 1300 363 992

Changes to this policy

We may update this policy from time to time, for example if we change the tools on our website. The latest version, with its date, will always be on this page.

Contact us

For privacy questions, requests or complaints, please contact LifeProof Roofing:

If you’d like a copy of this policy in another format, just ask.

LifeProof Roofing (ABN 26 409 371 960), Melbourne, Victoria, Australia.